Training Sales Sample Script for Objection Handling


Any training program is incomplete without objection handling. In a sales training process, objection handling becomes the core, without which sales can never happen. Training programs need to incorporate proper objection handling techniques to ensure the sales personnel is equipped to deal with any situation.

There isn’t an objection a seasoned sales person has not heard before. However, what makes him/her better among peers is the ability to guide the objection to benefit even before they are explicitly mentioned by the client.

Consider you are selling Insurance and you know the typical four main types of objections that may occur during the call.  If the common objection is “I don’t have money”, during the initial interaction with the client, the sales person should bring about the topic and mildly convert the objection to benefit.

Ex: “Sir, I do find that in most cases, the customer finds the concept of Insurance attractive, but face difficulty in securing money to invest. I do understand, but to develop a financial plan and protect your family, it’s important that we sacrifice little in our comforts and ensure our family is protected”

Training programs should enable participants to identify four common objections and develop scripts that would tackle the objection before they arise.


Agenda for Objection Handling

  • What are Objections?
  • What are the four main/common objections you face in sales call?
  • Write two alternate scripts to handle these objections.
  • Role Play with your partner and understand if your script is bringing you closer to the sale.
  • If not, re-work on your script.

Sample Script

  1. Mr. Client Name, One of the main concerns my client raised before they invested/bought (here, you are implying the client finally bought), is probable objection. However, once they invested/bought, they realized benefits.
  2. Mr. Client Name, One interesting query that commonly arises among my clients is the probable objection (here, you are implying that it’s a query and not a concern). While I do agree to the point (never disagree with a client), the benefits like mention the uniqueness often surpasses the query. Over a period of time, you will realize the same.

Having participants develop the script and practice it through role play is crucial. Without actually experiencing the benefit of the concept, they will not use it during an actual sales call.


167 thoughts on “Training Sales Sample Script for Objection Handling

  1. Hey there Your web page runs up really slow if you ask me,
    I don’t know who’s issue is that but flickr opens up really good.
    Nevertheless, I am going to appreciate you for including excellent post.
    Everyone who came to this page should have noticed this informative article absolutely helpful.

    This one is actually fantastic everything that you have concluded
    on this site and would like to check out content by you.
    To get additional understanding from posts that you publish,
    I have saved to bookmarks this web page.

  2. Good day! Do you know if they make any plugins to protect against
    hackers? I’m kinda paranoid about losing everything
    I’ve worked hard on. Any suggestions?

  3. Hi, i believe that i saw you visited my website so i got
    here to go back the want?.I’m trying to to find things to improve my site!I suppose its adequate to make
    use of a few of your ideas!!

  4. Wonderful goods fro you, man. I have understand your stuff previous to and you’re just extremely fantastic.
    I actually like what you’ve acquired here, certainly like what you arre stating and the wayy in which
    you say it. You make it enjoyable and you still take care of to keep it smart.
    I can’t wait to read much more from you. This is really a terrific website.

  5. We’re a group of volunteers and opening a new scheme in our community.
    Your websitee provided us with valuable info to work on.
    You have done a formidable job and our whole community will be grateful to you.

  6. Someone essentially help to make severely articles I’d state.
    That is the very first time I frequented your website page and thus far?
    I surprised with the research you made to create this particular put up extraordinary.

    Wonderful activity!

  7. Aspirin Reduces the Risk of Cancers Including Breast Cancer.
    Latest Hairstyles – Hair Tips & Advice Boards within this Pinteresat page
    are categorized according to hair typoe to help
    you decide what’s best for you. In fact look around and you will
    see several successful businrss ideas already operational ass franchises in
    thhe market place and all you nneed to do is to sign the franchise agreement and get started, instead of searching
    101 vendors, suppliers, how to do’s, etc.

  8. Hi there, just became aware of your blog through Google, and found
    that it is truly informative. I am gonna watch out for brussels.
    I will appreciate if you continue this in future. Lots of people will
    be benefited from your writing. Cheers!

  9. With havin so muchh content do youu ever run into any issues of plagorism or copyright violation?
    My site has a loot of unique content I’ve either authored myself or outsourced but it seems a lot of it
    is popping it up all over the internet without
    my permission. Do you know any solutions to help stop content from being ripped off?
    I’d genuinely appreciate it.

    • I will not be able to help you about that at the moment. I’m also on the search for finding out methods to restrict my content. Once I get a valid suggestion, I will inform you.

  10. It’s a shame you don’t have a donate button! I’d certainly donate to this brilliant
    blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will talk about this blog with my Facebook group.
    Talk soon!

  11. I like the valuable information you provide in your articles.
    I’ll bookmark your blog and check again here frequently.

    I am quite sure I’ll learn plenty of new stuff right here!
    Good luck for the next!

  12. Hi! Someone in my Facebook group shared this site with us so I came to look it
    over. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my
    followers! Fantastic blog and terrific design and style.

  13. First of all I would like to say superb blog! I had
    a quick question in which I’d like to ask if you don’t mind.
    I was interested to know how you center yourself and clear your mind before writing.

    I’ve had a tough time clearing my mind in getting my thoughts out.
    I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are generally lost just trying to figure out how to begin.
    Any suggestions or tips? Cheers!

  14. Excellent post. I was checking continuously this blog and I’m
    impressed! Extremely useful information particularly the last part
    🙂 I care for such information much. I was looking for this particular info
    for a very long time. Thank you and good luck.

  15. I really like your blog.. very nice colors & theme. Did
    you make this website yourself or did you hire someone to do
    it for you? Plz answer back as I’m looking to design
    my own blog and would like to know where u got this from.
    thank you

  16. I do trust all of the ideas you’ve offered to your post.
    They are really convincing and can certainly work.
    Still, the posts are too short for starters. Could you please
    extend them a little from next time? Thanks for the post.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s